Omni-Channel ecommerce is a way for companies to reach customers and communicate with them to promote their business via social media, apps, shops and online stores. Omni Channel ecommerce is all about informing the customer of new products, deals and sales. This means that the customer no longer has to actively search for this information, the company provides the customer with this information.

How Can You Make An Effective Omni-Channel Ecommerce Solution?

This can be done through sending emails, such as, ‘have you seen our new summer collection?’ complete with pictures to engage the customer and persuade them to click on the link that takes them to see more. Omni channel ecommerce is all about bringing the customer to you, not the customer having to actively seek your company out.

Your company can market your products by creating banners showing products similar to the ones viewed in the customer’s browsing history. Even if the customer is on a different website a banner will still appear showing these products to get the customer’s attention and lure them back to your website to make another purchase.

You can also use social media to promote your business. You can write on your company’s account about the new products that have just arrived or the latest sales that are now on. If the customer is linked to your account then sites such as Facebook will email the customer with this latest information.

You can also make an effective Omni Channel ecommerce solution by linking your store to your website. This will allow customers to return items that they have brought to your store or order an item on your website and then collect it from their local store. By providing the customer with more shopping options you increase the chance that they will make a purchase.

If the customer wanted to buy something online but it just gave a rough delivery date of 3-5 days then the customer would not know what day they have to take off from work to wait in for it and might decide to forget about making the purchase. However, if the customer was informed that they can buy the item online and then pick it up from the store they walk past on the way back from work this introduces a level of convenience for the customer and will make it more likely that they will make a purchase from your website.

Where Can You Learn More About Omni-Channel Ecommerce Solutions?

If you have any questions about Omni-Channel ecommerce or want to incorporate it into your business you can contact the Advansys team on 838 2700 or you can email at sales@advansys.com. They will be happy to answer any questions you may have and explain about how Omni-Channel ecommerce can benefit your business.

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