Is your eBay store design ready for Christmas?
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Christmas is the most wonderful time of year...for retailers! Each and every passing year, many stores (both in the online and physical world) seem to be getting more organised, setting their stalls out early – encouraging shoppers to organise themselves early in time for the busy season too. The fact that stores are starting to advertise their Christmas ranges early, is simply because they want to stay ahead of their competitors and get their foot through the door first. If you're an online store, you too must be able to stay ahead of the trend – if you miss the opening of the door, the room may be too full when you arrive and it'll be a struggle to introduce your products to the shopper.
At Advansys, we are eCommerce specialists who are able to advise and build bespoke eBay store designs for all manner of businesses. Christmas is an important time for retailers – make sure that you are in the room, getting attention from shoppers, rather than looking at a closed door.
According to figures from IMRG and Capgemini, online UK retailers took £24bn over Christmas last year – which made up almost a quarter of the total UK online income in the whole of 2015. The Christmas sales period (measured over eight weeks – from 1st November onwards) saw sales rise by 12% from the same period last year – slightly ahead of the 2015 average of 11%. The collected figures also estimate that 27% of all retail sales now take place online – which will rise throughout the year. The continued rise is thanks in no small part of the popularity in mobile eCommerce, which grew by 42% throughout 2015.
These statistics show that online shopping is constantly on the rise – at Christmas the amount that is spent online will inevitably go up. This should suggest that any eCommerce trader should be looking at taking full advantage, making sure that they're visible amongst the many competitors during the busy season.
As an eCommerce trader, you already know that it can be difficult to jump around that retail room, waving for attention – especially at Christmas when retailers big and small are all battling for attention on the high street and online. Speaking of online shopping - eBay offers a great way for retailers to sell their products to customers located anywhere in the world. Being the world's largest marketplace, eBay is the room that you should be seen in.
A major aspect in ensuring that your eBay store is able to capture the attention of shoppers – is its design. Here are some steps that you should take when thinking about how to present your store;
Having helped numerous businesses over the years, we have constantly grown and changed with all the trends that the World Wide Web has presented. Aside from our ebay store designs, our services include the design and build of responsive, high-speed websites, as well as long-term ecommerce marketing tactics such as SEO and PPC. With a vast experience and many successful projects undertaken for business large and small, we know that we are able to help you to achieve the conversions that you require.
For more information on how we can help to improve your presence in a search engines' rankings, please contact us on 0838 050 2700 or send us an e-mail at firstname.lastname@example.org