What Can Turn People Off From An eBay Store?

Posted on 06 Nov 2009
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Your eBay store is the central location to display your product listings, promote special offers and essentially advance your online sales. But if you get your shop design wrong, it could actually turn people off.

We have asked our eBay store design experts to pull together some of the biggest graphic design mistakes made across all online marketplace stores.

Does it follow eBay navigation design?

One of the most important parts of any eBay store is the design of the navigation. It's highly important to follow the navigation design of your chosen marketplace, with its category and shop links down the left column.

By moving the position of these links you're likely to confuse a large number of eBay users who have become accustomed to traditional navigation, who will simply leave your eBay store.

Does your store look like eBay?

Here at Advansys, we can develop your eBay store design literately any way that you wish, reflecting your corporate identity and ecommerce website design. It is however important to maintain elements of eBay in your design.

If your store design is too far away from the expectations of your users, visitors may feel they have moved away from eBay itself, and will click back and go elsewhere. This can be done easily by keeping navigation on the left, using standard product listing layouts, and using the structure of store promotional boxes.

Colour Schemes and layout

Just like any ecommerce solution or website design, colour scheme and layout is just as important. Make careful use of a professional corporate identity, using a primary and secondary colour palette. Read our series of blogs 'use of colour in your website design' for some great tips and advice from our website design experts.

So if you want a professional eBay store design that will follow your customer's design expectations, and avoid the mistakes that we outlined above, then contact the ebay shop design experts at Advansys.

Check out our ebay design portfolio for our latest examples, or get in touch with our team directly!

We’re always happy to help and can help you take your business in the right direction.

You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.

We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.

Call us

0118 380 0201

Find us

4 Millars Brook

Molly Millars Lane



RG41 2AD

United Kingdom

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