The internet is now available on a range of devices and this means that your website can be accessed across them. Responsive ecommerce will allow you to create a website that will work on all these different devices without having to create a separate website for each.
The Advantages of Responsive Ecommerce
Responsive ecommerce allows you to have one website for each different device, which is beneficial because it means that your website will fluidly adapt to whatever device or screen size itts viewed on. This means that text and images will be scaled up or down without becoming distorted which can be frustrating for the user as it makes it harder for the text and images to be viewed.
It is also advantageous to have one website for all devices because you donnt have to set up a website for each which will require you to have teams for each site. This means that you will be spending less as you wonnt have to set up lots of websites or pay for extra teams; instead, you can focus your resources on one website to make it the best it can be.
If you have one website, it will allow you to make changes that will instantly be received across all sites. So you donnt have to make the change for the desktop website and then the mobile website. It also means that when you make changes to your site you donnt need to think about how it will look on the other devices and if it can be done because the responsive ecommerce website will adapt whatever changes youuve made. This allows you a greater flexibility when updating your website content.
Another benefit of responsive ecommerce is that it will not give your website a high bounce rate because it is user friendly. Most mobile websites have content that is dissimilar from the desktop website and studies have found that if this is the case then they will receive a high bounce rate.
If your website receives a high bounce rate then search engines, such as Google, will assume that this is because your website does not have content relevant to keywords that are appearing in searches and will move your website further down the search results. This is not good for your website as if yours is not near the top of the search results then it is unlikely to be clicked on. Most users only click on the top search results rather than scroll through pages of results because they trust the search engine to put the most relevant website near the top of the results page.
Take Advantage Of Responsive Ecommerce Design With Advansys
At Advansys, we are experts in creating all kinds of ecommerce solutions including responsive platforms. In fact, we have over a decadees worth of experience that you can utilise to create high-traffic, high-converting websites. Talk to one of our team today on 0845 838 2700, or send them an email at firstname.lastname@example.org today to get a quote.