Internet browsing is no longer limited to the desktop but can be performed on various devices. It is important that businesses have responsive websites because you will only need one website that will work seamlessly across all the devices rather than having to make a separate mobile website.
What Are The Benefits Of Having A Responsive Website?
Even if you create a separate mobile website it will not adapt to all screen sizes. A responsive website will. This means that text and images will be scaled down accordingly to fit with the screen size they are being viewed on rather than becoming distorted.
Another benefit of a responsive website is that it will help give customers a positive user experience. This is important because if you don’t provide a good user experience then the customer will click off your website and won’t return. Studies have found that the user is 67% more likely to buy a product or use a service if the mobile website is clear and easy for them to use.
Google favours websites that are responsive over separate mobile websites. This means that if your website comes up in the search engine results Google will give preference to responsive websites over yours, putting your website lower down. Users tend not to click on websites that are listed low down in the search results because they feel that Google will have put the websites that are most relevant to their search high up in the results.
A responsive website is also beneficial to your company because it will make your content load faster. If you have a desktop website that is loading on a mobile it will not load very fast and the user might become frustrated and exit your website. A responsive website will adapt the content to the mobile so it will load faster.
Social media is often viewed on the mobile nowadays and if your business is using it to market your products then you are likely to see increased mobile traffic. If a customer sees on a social media site that you have got a sale on, they are not likely to turn off their mobile and go and access your website from their desktop. They are going to click on the link that takes them to your sale on their mobile which means that you need to make sure you have a website that will work well with their mobile. Responsive websites can give you this.
Technology is evolving all the time and you don’t want to have to keep creating new websites to keep up with it. Instead you can set up a responsive website that will adapt to these new devices.
Where Can I Learn More About Responsive Websites?
You can contact the team at Advansys on 0845 838 2700 or you can email at firstname.lastname@example.org, they will be happy to answer any questions that you might have.