Communicating your style and personality through your look is the very heart of the fashion and beauty industries. If you're a fashion and/or beauty brand looking to make that all-important great first impression to your customers, having a website that carries the same philosophy is an absolute must.
Here at Advansys, we specialise in creating stunning fashion and beauty website design to help our clients to promote their brands, to sell online or to offer additional information on their services.
In this blog, we're going to give you an example of one such client, who were seeking a new website from which to promote and retail their products – but first, why is it important for fashion and beauty brands to be able to have that great website?
The Need For Great A Fashion and Beauty Website Design
In today's world, having a presence on the internet is vital. Think about it – if you need instant information about something or someone you will likely whip out a phone or open up a browser on your tablet, laptop or desktop computer to find what you need. From websites to social media pages, Google Maps to directories, there are so many avenues for people to go down in the quest to find information.
Regardless if you need to sell your products, provide further information or a booking facility, then establishing your own website will provide a one-stop shop for your customers. As the online face of your brand (especially in this particular industry), the way in which the fashion and beauty website design takes shape is vital – and not just in how it looks or how it portrays your products either, but the need for it to be responsive too.
What Are Responsive Websites?
A responsive website is one that can be accessed by a wide array of internet-connecting devices – anything from mobiles to the desktop PC's we mentioned earlier. No matter the device type or size, a responsive website is able to adapt to the screen it's being viewed on and its functions still work as they should be doing – this helps to provide the user with a good experience.
This ability is one that not only customers expect a professional business to be able to have but Google does too – how responsive they are has a bearing on how they're ranked by the search engine. The higher the ranking, the more people get to see a link to the website. It simply cannot go underestimated.
The need for a responsive website is made crystal clear when you consider how many people today use mobiles to do their internet browsing. Did you know that 73% of consumers use the internet on a mobile device, whereas only 20% of companies have responsive websites? Can you afford to miss out on such a large number of potential customers?
This was one of the reasons that our client, Spa At Home, turned to us to provide them with responsive fashion and beauty website design.
Spa At Home: A Responsive Website Solution
Being a retailer of a 'choose your own' spa beauty products, Spa At Home required a responsive website that provides extra functionality to their customers when they went about picking their favourite products. We've all been there – on a website that is...just...too...slow and we quickly get frustrated. We may even click off and find another similar service to spend our money on.
With such an extensive catalogue of skincare, bodycare and hair care products, it can be easy to get lost in Spa At Home's catalogue – with much data to process, it can be easy for such a big website to prove unresponsive too.
Our solution was to create a fashion and beauty website design that not only streamlined the data element, to better cater for fast loading speeds but also a functional tool that allows their customers to hop between products, tailoring their shopping baskets and generally making their experience easy, simple and quick on all devices. The very definition of a responsive website.
Boost Your Sales With An Advansys B2C eCommerce Solution
Any sort of presence online will help your business to showcase its products – it's only by having a responsive website that will help your business to boost its actual sales. This is why we at Advansys are on hand to help.
As a web design and eCommerce agency, we are fully aware of what it takes to stand out from the crowd. If you're searching for fashion and beauty website design, then the likelihood is that you are also aware of the growing online competition that is trying to attract the attentions of a wide and varied consumer base.
If you are interested in the B2C eCommerce solutions that are available from the Advansys team, please contact us. Additionally, if you have any questions regarding the eCommerce and web design services that are available from us, please don't hesitate to get in touch; our friendly team will be happy to help. Give us a call on 0845 838 2700 or send an e-mail to us at firstname.lastname@example.org.