The Surprising Psychology Of Web Design
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Whilst it is important to deliver amazing content and presenting it in an attractive way, ensuring that your eCommerce website is the very best that it could be depends on so much more!
When a new visitor arrives at your sites landing page they immediately form an opinion about your company, about the people in your company and the products/services that you are offering.
Specialist eCommerce website designers should make the most of effective visuals, layout and techniques to appeal to aspects of their viewer's psychology. A developer might be able to make the most technically brilliant website in the world but, without a designer or an understanding of user psychology, they are unlikely to attract a wide range of users.
With that in mind, here are the four main areas of your eCommerce website's design to check out if you want to truly appeal to your user, and create the right opinion, right from the very first visit.
1. Content – In 1996, one of Bill Gates' most famous pieces of writing was called 'Content Is King'; that statement has proven to be more accurate than even Bill Gates considered. Content is the entity which drives a website, content is the thing which brings users back for more, which makes them start visiting a website in the first place.
That idea, however, doesn't mean that more content is always better. In the early days of the Internet, it was more common than not to see web pages crammed with content. They were difficult to load, difficult to read, and almost impossible to get any meaningful or relevant information out of, so jam-packed were they with useless information.
In modern eCommerce websites, you need to ensure that your content is edited and organised, whilst remaining relevant and informative; balancing those four points without overloading the user can be difficult, but that is why professional eCommerce website designers and developers exist!
Remember to keep your content clean, organised, easy to read, concise and professional to make the experience much easier for your user and produce a positive association with your business and your brand.
2. Colour – Often regarded as more of a branding issue than an eCommerce website issue, the colour of your website is massively important to both the user's experience and how the site appeals to them on a psychological level.
Make the most of neutral colours as part of your main site design, and only use your brand colours – particularly if they are bright, possibly obnoxious tones – as highlights or framing colours. Remember, too, that the colours you choose change the attitude of your user whilst they are interacting.
For creative websites, and B2C eCommerce, warmer colours are often best as they can give off a sense of familiarity, warmth and creativity, even though more 'in-your-face' tones of the same colours can inspire stress or anger. For B2B eCommerce websites, use cooler colours, like blues and purples; this aesthetic choice can promote a perception of professionalism, but can also come across as cold, or unfeeling.
3. Typography – Typically overlooked by all, typography is one of the most understated and, yet, easy to mess up aspects of eCommerce website design. Capable of conveying any emotion, attitude and inspiring a huge range of feelings within your visitor, typography is often the key to a successful website design.
Particularly with eCommerce, where the typography needs to change depending on your audience, and balancing cool professionalism with a warm welcome is one of the most difficult tasks of all.
4. Space! – Modern website design, whether eCommerce or not, leans towards the minimalist. The ever-increasing use of 'white space' which is space on your website blank of any colour or feature, means that users have a much easier time reading and absorbing content, as the emptiness gives their eyes a place to rest.
Overly-stuffed web pages, much like in the early days of the internet, feel chaotic, unprofessional and almost desperate for attention. Keep things simple, organised and show that you have confidence in the content your website displays.
Here at Advansys, we specialise in understanding the psychology of website design, and we tailor every one of our bespoke eCommerce websites to take full advantage of its benefits, whilst avoiding the hidden traps and mistakes so many website make.
With years' worth of experience in creating innovative and intuitive website designs, we are a team of professional designers and developers, who work with you to create the very best website for your eCommerce solution.
For more information, to find out how we can help your business to make the most out of eCommerce's exciting opportunities, or to check out our portfolio, visit Advansys, call us on 0845 838 2700, or email us at firstname.lastname@example.org.