Importance Of A Strong eCommerce Brand Identity

Posted on 04 Aug 2009
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With today's easy to access, and fast internet speeds it wont be surprising to find out that your ecommerce website is likely to be the primary communication with your customers. With so much opportunity to shop around online, it's more vital than ever before to have a strong ecommerce brand identity.

What Makes A Strong eCommerce Identity?

Our website design experts have put together a list of graphic design tips, to result in a strong brand identity for your ecommerce websites.

  • Ecommerce logo design - One of the most important aspects of any strong brand identity is the use of a good logo design. Not only should the logo design look good, but its important that the final design reflects your company identity, as well as being easily recognizable to its viewers.
  • Ecommerce colour scheme - select a colour scheme, based around your logo design. A strong ecommerce brand identity will usually make use of a minimal colour scheme, for example 3 colours, that compliment one another.
    It is typical to choose one colour that will contrast the others in order to make important objects stand out (for example checkout buttons, and prices).
  • Ecommerce navigation - More essential than the look of the ecommerce site is the navigation itself. Its simple, if a user cannot find its way around your online store, you have a problem. Users should be able to easily find their way around your website design, know where they are and where they need to go.
    Good navigation will follow user expectations, and be positioned either along the top of the website design, or left hand column.

    Creating a strong ecommerce brand identity is not an easy process, however here at advansys we are ecommerce website design experts, and will make the process much easier for you.

    Working closely with you, we will design a professional ecommerce logo design, and ecommerce website that will grow and expand with your company. Check out our ecommerce solutions portfolio to see what we have done for so many.

    We’re always happy to help and can help you take your business in the right direction.

    You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.

    We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.

    Call us

    0118 380 0201

    Find us

    4 Millars Brook

    Molly Millars Lane



    RG41 2AD

    United Kingdom

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