More people are using their mobile devices to access the Internet than ever before and more traditional devices, such as laptops and desktops, are losing out. We’ve lost our ability to be patient, everything we do has to be instant and how we interact with the Internet is no different. Many people, myself included, use a mobile device to access the Internet rather than a laptop or desktop simply because it is always there and always accessible. From accessing emails through to interacting with friends on social networks, mobile devicescan comfortably handle most of our needs and shopping is not excluded.
More customers through M-Commerce
If you sell online an M-Commerce website is no longer something to think about or to talk about, it is something you require. Many mobile users who encounter a website that has not been optimised for a mobile device will go elsewhere. A full scale website is cumbersome, fiddly and frustrating to use on a mobile device – we all know what this is like. There is nothing worse than having to zoom in to try and see what the text says or when you tap on the wrong link because a site has been designed with a mouse in mind and not a finger. You need to ensure that your business is accessible to all your customers, including those who choose to use a mobile device. Up until this point many businesses have chosen to ignore these users, considering them a minority. However, with shopping on mobile devices in the UK is set to increase by 53% in the next 12 months and spending to hit £4.5billion, the minority has become too large to ignore.
M-Commerce can Increase Sales
The reason to develop an M-Commerce site is simple – to make more money. To use a physical store as an example, you wouldn’t intentionally make it extremely difficult for a portion of your customers to walk around the store or to buy from you, it would be disastrous for sales. So why would you do it online? By developing anM-Commercestore you will make your products accessible to more customers. When your customers can easily find what they are looking for they are much more likely to make a purchase, increasing your sales and making you more money- it’s that simple!
So why wait? Call Advansys today on 0845 838 2700 to talk about the M-Commerce site we can develop for you.