The American ecommerce market is a great indicator of how the UK market is set to develop. Mcommerce is already taking off strong in the UK while 'across the pond', top retailers in the US has put significant effort into engaging mobile shoppers. With the recent release of the iPhone 5, an even greater proportion of smartphone owners are more able and willing to visit ecommerce websites on their phone and with the right ecommerce solutions in place, be encouraged to make a sale.
comScore conducted a survey on mobile shopping in the US and their senior vice president, Mark Donovan, commented “With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behaviour is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment."
Professional Ecommerce Solutions Can Help Companies Adapt to Mcommerce Demand
For this reason big players in the American retail market like Walmart, Amazon, Ebay and Target will have most probably sought out the support and guidance of ecommerce solutions providers that feature services for the development of mcommerce platforms. This will include optimising websites for display and use on mobile devices, creating apps and developing a robust checkout system that is secure and works well.
Mr. Donovan continues, “But adapting isn't always easy, especially when considering the complexity of the mobile environment, which requires optimising the experience across multiple platforms and for both mobile websites and apps. The retailers who best understand how consumers are engaging in mobile shopping behaviours and design their strategies accordingly will be best positioned to capitalize on these shifting market dynamics."
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