The most important thing to remember when selecting your B2B eCommerce solution is that you need to make the process of buying as easy and efficient as possible. By utilising such simple features as customer profiling, relevant content and integrating a wide range of devices and systems, you can be confident that your B2B e commerce solution is one which will be a huge benefit to your business.
The Critical Steps Of B2B eCommerce
- Capture Relevant Data – By capturing the right kinds of data, you are often able to build a 'persona' of your customer. By utilising 'journey maps', which plot the customer's progression through your store, you can see where in the process a customer needs specific information, or a little extra convincing, to go through with their purchase. By contextualising your content to the customer, you can ensure a greater conversion of traffic to buyer.
- Know Who Your Customer Is – Ensuring that you know who the typical type of person to your website is can allow you to adjust the website's design to correspond with your buyer's expectations and needs. It can be difficult to formulate an image of your typical customer, but by making the most of features like surveys, customer interviews and workshops, along with collected business data, you can adjust your web design, and the features you need in your B2B eCommerce solution, to make your process as efficient for your buyer as possible or to attempt to draw a new audience, though at the risk of alienating your stable audience already in place.
- Creating Relevant Content – With around 70% of all buyers researching and then sourcing a product on their own, and only 15% delivered by a sales team and the remainder by efficient marketing, the inclusion of relevant, informative content in your B2C or B2B eCommerce Solution is a necessity if you want to both increase the traffic to your business and increase the conversion rate of that traffic into customers. Content is important all the way through the customer's interaction with your brand and remains the best way to promote both your credibility and the sense of loyalty your business needs from your customers.
- Optimise For Different Devices And Systems – As the ways in which customers interact with businesses evolves, so too must the way your business meets the needs of their interactions. More than half of retail traffic now originates from mobile devices, (iPhones, iPads, Tablet PCs and Android Phones) and so your website needs to be responsively designed in order to meet this trend, which is only expected to increase in the near future. As part of your B2B eCommerce Solution, you need to ensure that your site can be accessed at all times, from all devices; otherwise, you are deliberately turning customers away from your website. This is particularly important in B2B, where longer-lasting relationships are built which translates to repeated visits to the website. A website that is difficult to use, or does not respond well to different systems or devices, will not engender the kind of convenience the buyer needs.
B2B eCommerce Solutions For You
Here at Advansys, we specialise in complete B2B eCommerce solutions, ensuring that you are making the most out of your online and mobile presence. We have built award-winning, business essential systems and solutions for a huge variety of sectors and businesses and boast a professional, specialised team with years of experience.
For more information, or to let us start work on your unique B2C or B2B eCommerce Solution, visit us, (and be sure to check out some of our amazing customer testimonials whilst you're there!) call us on 0845 838 2700 or email us at sales@advansys.com.
