One good way to start on the road to success in business is making yourself recognisable - establishing who you are, what you are and what you can offer your clients. How do you establish your business on the busy motorway that is the internet though, as you compete with literally thousands of similar businesses?
One major aspect is that you need to build a website that works to improve your customer’s brand awareness whilst displaying your company’s philosophy, something that appeals to clients and pulls them in from the interchange on the cyber motorway - to you.
Building Brand Awareness For Your Website
- Great Design – The attractiveness of your site matters – you wouldn’t consider buying a house if it didn’t have solid foundations – so make sure you set a good first impression for potential clients who visit your website.
- Intuitive Navigation – Clients should be able to move around your website with ease. It won’t just help them to find the information that they need, it will also help to promote your site (and by extension, your business) as something that is friendly and easy to use.
- Possessing a Memorable Logo and Slogan – A great way to make potential clients to remember your brand is by having a memorable logo and slogan. Remember this obvious statement: All the top businesses have them – so they must work!
- Keep things Clear And Concise – People who read websites don’t want to necessarily waste time reading long, non-engaging information. Make sure you get across everything that you need to do about your business, but keep it as concise and as interesting as possible. Users of your site will appreciate it and be able to process and keep the relevant information about your business that they need.
- Keep updating – If you constantly update your website with new content, then clients will see that you’re a business that likes to ‘keep on top of things’, are concerned with your website and make an effort to present yourself. A good way to do this is by publishing articles on how your products and/or services are helping your clients.
- Offering promotions – Offering clients an incentive to use your services is likely to stir up their interest, share the information you give and maybe even bring them back to use your services. You can use your website to facilitate these. Another good way of promoting your offers is by using social media…
- Taking Advantage of Social Media – More businesses than ever now use social media to promote themselves and maintain an online presence. Facebook and Twitter are the two most popular social networks.
Both platforms contain an extensive option for users to start up advertising campaigns, which can be tailored to what each user is interested in, giving you the chance to advertise to people who will be interested in what you have to offer.
Advansys – Specialists In Brand Awareness and Web Design
Here at Advansys, we are specialists in Ecommerce Solutions and Web Design. With many years of experience, our flexible Ecommerce website framework allows clients to pick and choose modules that best fit their business.
We can offer help and advice on how to improve your online presence, brand awareness and taking advantage of social media. Please use our website to see the many amazing testimonials from the many businesses that we have helped to improve their web output.
For further information how we can help to assist your business, don’t hesitate to contact Advansys today on 0845 838 2700 or e-mail us at sales@advansys.com
