How Social Media Can Benefit Your Ecommerce Website
Ready to get started? Call us on 0118 380 0201.
Ready to get started? Call us on 0118 380 0201.
Although at times frustrating, social media can be highly advantageous for online businesses. Social media allows you to communicate and build relationships with your customers, and can also increase the traffic to your ecommerce website from search engines.
Committing to Facebook, Pinterest, Google+ or Twitter might appear like a time consuming task, but the benefits it will bring to your business ensure that it's worth your while. Even though implementing social media requires a large number of resources, especially for small businesses, and may not seem worth the effort in terms of revenue, companies will only miss out if they don't get on board.
The world of social networks is an untapped source of potential traffic to your website. It also helps in creating greater authority for your customers. So how do you get started? Firstly, integrate social media onto your website, which will allow your customers to do a lot of the social media effort for you. It all boils down to putting social network sharing buttons on your website and encouraging customers to write blog posts for you, take pictures, review your products and spread the word.
The social network share buttons are fantastic for ecommerce websites. You've probably seen the “tweet this" or “like this" on a lot other online stores, blogs and articles. So what makes them so great?
However, before jumping into the social media, there are a few caveats that are worth mentioning.
Ecommerce businesses sometimes underestimate the power of social networking and the possible consequences if it's badly used. To avoid any mishaps in the future, social media experts have laid down some useful recommendations:
Avoid mistakes by employing trusted specialists to handle your social media networks. After all, your aim is to make people talk about you in the best possible light. So this might best be left to professionals.
The team at Advansys is willing to share some of the best tips that will help make social media work for you. Our top recommendation are to:
When briefing and training your staff on the proper social networking techniques, remind of the core values and your mission. However, if you would prefer to work with experts in the field, we are here to help. Advansys is an award winning company that works to implement the most effective e-commerce solutions to help businesses flourish.
Want to find out more? Call us now 0845 838 2700 or email sales@advansys.com