Why You Need Ecommerce Consumer Reviews
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Customers on ecommerce websites read product reviews before they commit to a purchase. It seems that consumer reviews have become integral to any online marketing strategy. The team at Advansys look into the reasons why you should consider having consumer reviews present on your ecommerce website.
If we look at research carried out in 2012, the number of people who trust online reviews is already at a staggering 72%, and this number is constantly increasing. Those who answered this survey said that they looked for online reviews and trusted them as much as personal recommendations from their family or friends. In a lot of cases, the reviews can actually help to seal the deal for the potential buyers. Other benefits include:
These are the main benefits of having consumer reviews, but how can you also make negative reviews work for you? Negative reviews increase your e-store's credibility in the eyes of a potential customer. If an ecommerce website has nothing but five-star reviews, it would appear strange and unnatural to your potential buyer. Therefore, reviews that are neutral or negative will not do your ecommerce website any harm; they can actually provide your store with balance.
In order to benefit from customer reviews, you need a user-friendly ecommerce web solution that encourages feedback. How can you get more reviews on your website? Here at Advansys, we believe that you should make the feedback process as simple as possible. After all, your shoppers may be busy people. Make it easy for them and provide them with a scale on which to rate your store, and a space for additional comments.
Another effective method is to send a follow-up email asking for feedback. This is a great way to collect feedback shortly after the customer has received the item. You can even provide them with a direct link where they can add their review to your ecommerce website themselves.
An ecommerce website that looks professional and include mixed reviews are seen as more trustworthy in the eyes of search engines. Implement ecommerce web design that looks professional and allows for customer reviews to be included in the design with Advansys - the experts in effective ecommerce web solutions.
Are you ready to make more sales? For more details on tailored ecommerce websites at Advansys, please email email@example.com or call 0845 838 2700.