How Google analytics can boost the performance of your business?

The best way to manage your marketing programs effectively and successfully is to keep track of your performance. It is of utmost importance to know exactly what aspects of your business are performing and what aspects are underperforming. When it comes to ecommerce, these aspects become even more important as you are not able to see your customers physically. This is where tracking packages like Google analytics can come to your rescue. This tool reports on your ecommerce website as a whole. It reports on traffic sources, revenue sources, top landing pages, conversion rate, bounce rate, etc. It gives you insight on how your customers interact with your site, which will help you make informed decisions, make improvements to your site, increase conversions, drive more traffic and much more. A vital metric that is used to measure ecommerce solutions performance is bounce rate. Google analytics tool will give you detailed information about which edition of your webpage is performing well and which isn’t. Based on this you can make improvements to retain visitors, reduce bounce rate and improve sales. This tool also provides you with a wealth of information about your visitors behavior, using which you can gain insight on what’s working and what needs work. The site overlay feature of this tool gives you a visual perspective on what regions of your ecommerce website is performing well and what isn’t. Using this tool, you can determine the source of your traffic as well as keep track of keywords that drive traffic.

Advansys can help you harness the power of Google analytics tool:

If you’re wondering how to leverage this tool to increase conversions and sales, then Advansys can do the trick for you. Our ecommerce solutions can easily integrate with Google analytics tool giving you complete flexibility and control over how you track and monitor your website’s performance. Advanced data reporting feature will help you effectively monitor, track and make best decisions on how to improve your ecommerce websites performance.

Google analytics is an invaluable tool that can help with perfecting your marketing strategy. For ecommerce solutions integrated with Google analytics tools contact us at Advansys Limited Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 838 2700 Fax: 0845 838 2701 sales@advansys.com

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