Google was founded in 1997 by two Stanford University students. Its initial nickname was BackRub because of the backlink technology that that was used to determine a site’s importance. It eventually changed its name to Google after misspelling the word Googol, which is a mathematical term for the number one followed by one hundred zeros, this signified the large quantity of information that it would provide to its users. Therefore making Google a perfect ground for an ecommerce website to target millions of people.

Fast forward 14 years and Google has more than 1 million servers in data centres all over the world, with over 1 billion searches through Google per day, 620 million visits per day and 7.2 billion page views on a daily basis, has the number 1 page ranking spot worldwide and explains its revenue of $37.9 billion in 2011.

Get the most from your ecommerce website

An ecommerce website can undoubtedly benefit from the use of Google as a search engine provider. Google is a great platform for targeting and more importantly reaching relevant traffic for your company. It is important that your website is optimised fully in order to reach the pertinent traffic. Google’s popularity and success is also a prominent feature for making sure that customers can be reached on a global basis. Google has become an integral part of everyone’s lifestyle which is shown through the development of the verb ‘Google it’. Make sure you are getting the most from Google with an optimised ecommerce website.

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