Asda Invests 700m In Multichannel Ecom Solution

Posted on 15 May 2013
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In order to improve its e-commerce solution, Asda has said that they will invest 700m in a multichannel site.

Same Day Delivery On New E-commerce Solution

To improve on their already successful e-commerce solution, Asda will invest 700 million into the development of its multi channel offering. Already offering specified delivery times, the supermarket chain is set to include same-day delivery into its new grocery order system. Billed as the worldds firstt, Asda will be the only supermarket to offer this service from its e-commerce solution.

In 2012, the Walmart owned supermarket announced a growth of 4.5% in sales, up 21.8 billion since last year. Continuing to grow in a challenging market, Asda has focused efforts on improving online services for their customers. Andy Clarke, president and chief executive of Asda said by focusing on their needs through accelerating our investment in the technology and infrastructure to make shopping more convenient, customer can shop for what they want, when they want it..

Alongside improvements in their multichannel e-commerce solution, Asda is keen to adopt a grocery click and collectt service across its stores. Since it was introduced last autumn, the supermarket has reported that now 4% of all home shopping grocery orders, are completed though it. By the end of 2013, Asda aim to roll out a grocery click and collect to 200 outlets, and click and collect for their clothing range, George, and general merchandise in all 568 of its store. To enable the shopper to become mobile, Asda as are also installing free Wi-Fi across all of their stores, giving them access the supermarketts mobile site and click-and-collect services.

Multichannel Ecommerce Solutions

In Asdaas new multichannel strategy, the emphasis has been put on mobile, and clicks and collectt services. Connecting their stores with the internet, Asda has improved itts ecommerce solutions. If you are looking to improve sales, you should consider a multichannel ecommerce solution. Integrated with your existing ecommerce store and external marketplaces such as eBay and Amazon, a multi channel solution can help you to sell more. One of the easiest ways to achieve this is with an ecommerce solution from advansys. Designed to improve your conversion rates, a multi channel solution from our team can be integrated with traditional marketplaces such as EPOS (electronic point of sale), MOTO (mail order and telephone order), and online marketplaces such as eBay, Amazon,, priceminster and fnac.

Whilst a multi channel ecommerce solution can enable you to sell more, it can also streamline your internal processes. Providing an ecommerce framework to incorporate transactions from all your retail channels, a multichannel e-commerce solution can effectively manage your business in a cost effective way. For more information about multichannel ecommerce solutions, contact the experts at advansys 0845 838 2700 or email

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