Waitrose has recently begun to implement a dynamic profiling, or behavioural retargeting, strategy for groceries. Consumers will be presented with personalised offers based on their previous purchases and how often they have made a particular purchase. The idea being that the customer will be presented with something they might have missed, and return to the website where they will be persuaded to add more to their shopping basket, along with some impulse buys related to their original missed item.
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Maintaining confidence in ecommerce solutions
This new and healthier approach from Waitrose could pave the way for ecommerce solutions to begin to implement friendlier and less intrusive dynamic profiling strategies so people will feel more comfortable with ecommerce websites and shopping online. The future of online advertising is a personalised one and it is essential to toe the line between a helpful, intelligent, personalised service and an irritating, or even frightening, breach of privacy. Here at Advansys we are at the forefront of ecommerce innovation in design and development and would be delighted to help you out with an ecommerce solution.
Want any more information about ecommerce solutions? Contact Advansys on, Telephone: 0845 838 2700, Fax: 0845 838 2701, Email: firstname.lastname@example.org.