George.com at Asda has now become the UK’s fastest growing online retailer. Asda is now going to focus strongly on multichannel retailing, as multichannel provides the opportunity for great growth in your company.

Multichannel retailing is the term for when retailers are giving the customer a choice of ways to buy their items. This is primarily done with e-commerce websites.

Retailers effectively using multichannel are giving everyone the option to purchase their items on eBay stores, on their online retail website and via click and collect. This has become a big trend for retailers, as almost everyone across the world has access to the internet.

You may have seen an item of clothing at your favourite retail store then gone back to find it has been sold out. However, if you are an owner of a smart phone, you can quite simply check if the item is available on the retailer’s online shop. It is most likely that you will be successful and can purchase your desired item straight away.

ecommerce websites are there to give shoppers flexibility

E commerce websites give shoppers the flexibility to shop whenever they want. George.com has got the service called click and collect which is also a new way to go shopping. Many high street retailers have embraced the click and collect service and their sales went up immensely during the Christmas period.

Click and collect ensures your item will be waiting for you to pick up. This service works by ordering your item online and picking it up at your local store. You can even have your item delivered at a specific location including your local corner shop, as long as they are participating in the system Paypoint. The customer simply scans the barcode, pays for the item and goes. Asda have benefited hugely in regards to ecommerce.

As businesses decide to embrace ecommerce, they can quickly expand their deliveries to other countries. Therefore, this expands their company’s reach rapidly. Many people cannot visit the shops on week days due to work and other commitments. Ecommerce solutions provide everyone with an online retail store that is open 24/7.

e-commerce solutions are the future for high street retailers

The future of the high street remains unknown as so many retailers have closed down in a short period of time. This is due to the fact that quite a lot of people have started preferring to shop in the comfort of their own homes.

Many times when you look forward to do some shopping on the high street you do not find exactly what you’re looking for like the right size. Then when you go online to the shop’s ecommerce website, you are quite likely to find the item which was out of stock. This is a prime reason why a lot of people are turning to shopping online.

Another reason why customers are turning to ecommerce solutions is to compare prices on the high street with prices online. Shoppers are finding that they can grab a good bargain online, as they compare specific item prices with online sellers.

For more information on creating a multichannel ecommerce web design for your business, please contact us on 0845 838 2700 or email us at sales@advansys.com
 

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