Morrisons Need A Grocery Ecommerce Website

Morrisons is now publically facing the consequences of being a late mover into the ecommerce website market.

UK supermarkets and ecommerce websites

The big four supermarkets in the United Kingdom are Tesco, Asda, Sainsburyys and Morrisons. All four of these supermarket brands have a relatively strong presence in the UK market, some more than others, but they all provide consistent competition with each other; both on the high street and online. That is except for Morrisons.

With the recent high street failures of Jessops, Blockbusters and most significantly HMV, it is evident that businesses have to take on a multichannel ecommerce website approach to business in order to remain competitive and sustain success. In any kind of competitive business environment it is imperative that to remain prevalent in the market and keep consumers engaged you must be, at least, at the same level as your competitors if not better.

Tesco, Asda and Sainsburyys remain highly competitive with their in store and online services, leaving UK customers constantly hopping from one supermarket to the next. Walking into any of their stores, aside from pricing and branding, you will find many of their product offerings the same. From groceries to clothes, entertainment and home furnishings. Morrisons however do not offer clothes and only a select collection of home furnishings. Furthermore, they do not offer online shopping and delivery services.

Not fully adapting to this ecommerce age has proven detrimental to many high street firms and if Morrisons donnt make the necessary adaptations to their strategy, they may lose their position as one of the big four to other growing supermarkets that have a strong online presence like Waitrose or Ocado.

Poor christmas sales signal the need for an ecommerce website

Christmas is a peak selling time for supermarkets and sales are always expected to rise. For Morrisons however, with just their revenue being brought in by physical stores, sales dropped 2.5% as more consumers opted for the convenience of home delivery from its competitors.

Winter 2012 was the season for online sales as they increased by 17.8% and more people accessed ecommerce websites through mobile devices like smartphones and tablet PCs.

The chief executive of Morrisons has now acknowledged that some serious consideration needs to go into launching an online grocery store. They have already made baby steps into ecommerce by launching Morrisons Cellar that provides home delivery of wine. However this may prove not enough to keep them competitive long term.

Advansys ecommerce website solutions

advansys specialise in creating custom made, scalable ecommerce website solutions for businesses that want to fully adapt to the demands of a digitally driven world. You can select all the ecommerce modules required to keep your business operating at its best, and it can be developed in conjunction with a physical store.

For more information please call 0845 838 2700 or email sales@advansys.com

We’re always happy to help and can help you take your business in the right direction.

You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.

We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.

Call us

0118 380 0201

Find us

4 Millars Brook

Molly Millars Lane

Wokingham

Berkshire

RG41 2AD

United Kingdom

View more blog posts

Get Your Site Up And Running As Soon As You Can
Posted on 12 Oct 2008
Get Your Site Up And Running As Soon As You Can
read more
Free Seo Toolbar
Posted on 06 Jan 2009
Free Seo Toolbar
read more
Google Adwords Tips And Tricks
Posted on 12 Jan 2009
Google Adwords Tips And Tricks
read more
Add A Virtual Presenter To Your Website
Posted on 15 Jan 2009
Add A Virtual Presenter To Your Website
read more
Back To Top
whatsapp