Tesco Focusing on Developing Ecommerce
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Tesco is known to be one of the most aggressive TV advertisers for its multitude of products, but soon it will be looking to attract attention to its ecommerce website, with a new series of Quality of Service-focused TV spots.
Spokesperson Paul Morris has said that through research he has discovered that people buy online along similar lines to the way they buy in physical stores judging things by their appearance of freshness and dell by date.
Tesco built another Dark Storee to support their ecommerce website this month (January) which the UK now has 5 of. This new building in West Sussex will create 700 jobs.
Increasingly it seems like big stores such as Tesco and ASDA are going to rely less on the income from their giant out of town stores by the side of a motorway etc but more from their ecommerce websites.
Ecommerce grocery sales increased overall by 15 per cent in the last quarter of 2012 and Tesco is just one of countless companies striving for increased market share through their ecommerce website.
Bringing people into the online shopping process through ads is certainly a good move, since many people could expect to get a slightly less than acceptable service, if the choosing of products is done in private.
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