Can B2B Businesses Be Omnichannel Businesses Too?

Posted on 07 Feb 2014
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As the e-commerce process becomes more and more complicated, businesses need to constantly search for new ways of simplifying online services. A great strategy to facilitate ecommerce and satisfy the needs of various clients is to provide information in a variety of ways, including mobile optimised sites, social networks and blogs.

Ways To Make A Better B2B Omnichannel Ecommerce Business

Business – to – business ecommerce can also be omnichannel in the same way as business – to – customer is. You just have to understand the needs of your clients and know how to apply omnichannel strategy to your ecommerce company. Here are some tips:

  • Offer the best channel. Firstly, you should find out what kind of channel your clients prefer; whilst some may choose to remain firmly online only, others prefer to speak to a sales representative. You should offer a variety of choices to keep your clients from turning to competitors.
  • Communicate effectively. When your clients are visiting your website, they are thinking about making important decisions. You have to be sure that you answer all of their questions about the product details instantly and with clarity. It is advisable to get self – service or real – time chat to actively participate in the pre-purchasing process with your clients.
  • Make user reviews more visible. It is useful to highlight the positive reviews of your prior customers. It builds trust and adds value to your product or service because people appreciate the experiences of similar commercial clients.
  • Take care of the content. When you are dealing with lots of channels, you must make sure that their content is being managed well in order to guarantee that you can install ERP, CRM and manufacturing systems.
  • Use social tools. You company will look more up – to – date and professional if it looks active and communicates with its customers. Pinterest, for example, is a perfect tool to reach clients with innovative and visually engaging ideas and concepts.

Using your company's image on various channels helps to build familiarity and recognition with customers. New content shows that your business is continually updating its strategy and caring for the changing needs of your clients. However, In order to manage an omnichannel ecommerce company you may need to go one step further and enlist the help of experienced ecommerce specialists, to assist in effectively installing new updates and upgrading your business strategy.

Make Your B2B Business Successful With Advansys™

If you need help managing your omnichannel ecommerce business, you must ensure that you get the best ecommerce services you can from an experienced company you trust. Advansys™ can provide various high quality ecommerce solutions that you really need. Our ecommerce framework gives you the opportunity to integrate transactions from various retail channels and improve your visibility online. The team of dedicated experts will help you to effectively manage your e-commerce and web design. Improve your business with Advansys™ and contact us for professional advice now.

For further information please don't hesitate to contact us on 0845 838 2700 or email us at

We’re always happy to help and can help you take your business in the right direction.

You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.

We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.

Call us

0118 380 0201

Find us

4 Millars Brook

Molly Millars Lane



RG41 2AD

United Kingdom

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