In the world of online retailing, many companies are now seeing the benefits that Omni-channel ecommerce has had on their brand. In this blog, we’re going to discuss the omni channel commerce, and how it could benefit your business today.
What Are The Benefits Of Omni-Channel Ecommerce?
"Omni" is the Latin word for “all”. Therefore, omni-channel ecommerce is essentially e-retail that utilises all available channels of customer interaction. These include online stores, physical bricks-and-mortar shops, social media and, mobile and tablet apps, with the aim of creating a seamless user experience for customers. The omni-channel approach benefits businesses in a number of ways.
- More Spending – Mobile commerce is a growing market. In the UK, in June 2013 alone, m-commerce sales rose 136% when compared to the year before. Integrating mobile and tablet based platforms for your businesses can help you tap into this fast growing market. In fact, a successful omni-channel strategy can see shoppers spending up to 25% more when compared to a regular multi-channel approach.
- Improved Brand Exposure – Building and maintaining a strong brand is a key part of online marketing and retail. With an omni-channel strategy, e-commerce vendors can increase brand awareness. A strong social media presence is all part of omni-channel ecommerce, for example; an in-store sale can be used to generate emails featuring offers or sales on similar items to the one purchased. Shoppers browsing social media sites may be offered promotions in their inbox. All of this promotes your brand which could result in higher conversion rates and sales.
- Stronger Customer Insights – By combining all channels, retailers will be given a more complete picture of their customer base. Customers are asked for post codes, email addresses and so on. Analysing this data, as well as spending habits and trends, can help to tailor specific parts of your omni-channel commerce strategy to improve both sales and customer satisfaction.
- Better Customer Experience – By integrating all of your channels into one omni-channel ecommerce strategy you will be providing a smoother, more beneficial experience for your customers. This will help increase customer loyalty, driving up sales as well as word of mouth marketing for your business.
Advansys Can Provide You With The Best Omni-Channel Ecommerce Solution
If you’ve read this and decided your business could benefit from omni-channel commerce, then please get in contact with us here at Advansys. We have years of experience designing bespoke ecommerce strategies and solutions for a number of companies, so have a wealth of experience for you to benefit from.
Contact our team today to discuss the best omni-channel ecommerce solution for you. You can do this by sending us an email at firstname.lastname@example.org, by calling us at 0845 838 2700 or send us a message via our dedicated online contact page.