Responsive Ecommerce: What Are The Best Practices?
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A business which implements responsive ecommerce to their website is one which cares about their customers. It shows you're keen to advance and are committed to providing an easy and accessible website for all. With more consumers opting to use their phones, kindles and tablets to access your website, making sure it's suitable for use on these devices is paramount. We've come up with a few imperative practises to consider for when you go responsive.
Consumers nowadays want to shop at anytime and in anyplace, and we're all consumers. That time you saw a really cool item on TV but realised that reaching for your phone to buy it instead of getting up to use your laptop was much more convenient? Let's face it – most of us would take the lazy route if it didn't make a difference to the result. Responsive ecommerce is there for pure practicality. There's no need to get up when you have a fully functioning, flexible, and speedy site at your fingertips.
However, responsive ecommerce isn't just for lazy people, it's also designed for those who completely disagree with the lazies theory of laziness - these are the get up and go people. Constantly on the move, they want that very cool item and they want it now. They didn't see the product on television - they saw it on the side of a speeding bus as they rushed to buy a coffee before starting work. It's 5 minutes to 9 in the morning and she needs a site which is going to act fast, with large call to action buttons for easy navigation – will you be the one who won't give it to her? We hope not.
Simply put, if your business doesn't have a responsive ecommerce site, then you're missing out on a huge and profitable market. Advansys are Ecommerce specialists, providing bespoke website design and ecommerce solutions to benefit your business. For more information on responsive ecommerce and access to an award winning ecommerce team, visit www.advansys.com or call 0845 838 2700 for a more responsive and bespoke website design.