A fixture on the online shopping calendar since 2005, the influence of Cyber Monday has been growing year-on-year – in 2020, over $10bn of sales were made on the day worldwide. As the world continues to migrate online, this number can only grow – and it isn’t just big firms that benefit.
Cyber Monday offers ALL eCommerce traders an opportunity to increase their sales and brand perception. The following weekday after Black Friday, it sees eCommerce businesses offering the same kind of sale discounts – driving new customers to their brand.
If you run your own online store and are interested in taking advantage of what Cyber Monday has to offer, your website should be the first thing you look at. Is it enticing? Can products be found easily? Is it easily navigable? All this plays into whether your customers stick around as much as the prices.
So here, we’re going to give you some top tips on preparing your store for Cyber Monday.
Tips on Preparing Your Store For Cyber Monday
Offer discounts and deals
An obvious place to start, but it’s important to reiterate that discounts will make or break your Cyber Monday strategy. While price discounts will be the most appealing, you should also consider things like free postage or free gifts. Offering markdowns or product bundles are a great way to move stock and encourage sales too.
Focus on being discovered
The moment any shopping event begins, people will reach for their devices to search for the best deals. Many of them will go to established retailers and marketplaces such as Amazon and eBay – and although these sites directly sell goods themselves, they also offer third parties a channel to sell through too. Establishing your own store on these sites will help to give you a greater chance of discovery, even add a sense of authority to your brand – you can use their stores to not only sell products but funnel them to your own eCommerce store too.
Focus on reviews
It’s worth keeping in mind that many browsers will be visiting your website for the first time on Cyber Monday, so gaining their trust is vital. The best way to do this is by placing reviews from a review site (Trustpilot, Amazon, etc) which people can view and visit for themselves. You can also integrate a feedback tool on your site that encourages people to leave reviews too.
Pool together your existing resources
You won’t necessarily have to tear everything up with your current website to have a great Cyber Monday store – just pool your existing resources together. If you have eCommerce software already integrated with your website, it will have the tools that allow you to apply for promotions across your product page and other channels. Cyber Monday can be promoted through the creation of a simple landing page on your site, detailing all your promotions and deals.
Think about email marketing
While paid advertising certainly is effective you need to think about how many businesses will be competing for paid spots on certain keyword searches – quite a lot. This will make it difficult for your paid ads to gain any traction, so what else can you do to get noticed? Email marketing is a time-honoured online marketing tactic because it’s inexpensive, easy and effective. A creative e-mail to your database with a discount code and a link to your Cyber Monday landing page is often all that’s needed to drum up excitement (and clicks) for your brand!
Be ready for an influx of custom
Ideally, you would want your new customers, attracted by the Cyber Monday sales, to become regular visitors. So, it’s important to ensure that they have a positive experience through high-quality customer service. Being accessible and responsive is the best way to do this; use a dedicated eCommerce helpdesk to allow customers an opportunity to ask questions – social media sites, such as Twitter, is ideal for this.
So that was our advice on being prepared for Cyber Monday! If you’re interested in overhauling your website for the future of eCommerce, or you simply need some extra online marketing advice, why not get in touch with the expert team here at Advansys today.
Advansys: A one-stop-shop for eCommerce marketing
Being specialists in helping all kinds of businesses to achieve eCommerce solutions that will help to progress their presence online, we can say that it’s vitally important for any retailer to prepare themselves for the Christmas period. Whether you need help with advertising, marketing or even need a completely new website design, Advansys are here to help.
If you would like more information on how we can help to improve your Cyber Monday sales conversions, please don’t hesitate to contact our team on 0118 380 0201. Alternatively, you can send an e-mail to email@example.com and we’ll get in touch as soon as possible.
We’re always happy to help and can help you take your business in the right direction.
You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.
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