7 Top Tips on Preparing Your Website Design For Q3 and Q4 of 2022
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Ready to get started? Call us on 0118 380 0201.
As we move further into 2022, it's important to make sure your website design is prepared for the challenges and opportunities that the latter part of the year will bring. With many events and holidays on the way in the latter part of the year, every eCommerce store needs to be ready to take advantage of the up turn in custom.
In this post, we'll share seven top tips on how to get your website ready for what's to come. By following these tips, you'll be in a good position to take advantage of all that 2022 has to offer.
When you invest in a website design for your small business, it can be one of the most effective and cost-efficient marketing channels out there. Here's how to create an appealing visual representation that speaks volumes about who YOU are as well!
When potential customers visit your website, the first thing they see will likely be the homepage. This means that this part of Web design can have an immense impact on how successful you are in attracting visitors and directing them towards your products or services.
Your homepage should answer the critical questions new visitors will be asking – including who you are, what your business is and what they can do on your website. You should consider the impression you want to make and the messages you want to communicate to potential customers. The key is to not overload your homepage as it can be distracting and confusing –short, to-the-point engaging content is a must.
Different devices have different methods of loading and displaying webpages, therefore it stands to sense that any successful website will need to be responsive on all devices. The design of the page should be simple and clean – avoid designing pages that have complex features such as Flash animation or navigation because they can cause problems when viewed on smaller screens with limited bandwidth.
Keep your homepage professional and showcase the product or service you are selling with high-quality photos. Include any aspects of what you're offering to make it easier for potential customers to buy, such as using videos and audio clips so they can see what's possible. Any photos/graphics and descriptions must be clean, crisp and appropriate – while you can have a great website design if your product photos look bad the customer will think twice about buying them.
Users don't want to be kept waiting when browsing a website– it's now expected that any 'decent' website will load in less than a second –and slow load times can play into whether people will be willing to buy your products/services or want to learn more about what you do. Ensure that you measure your site's performance on regularly by checking its load times, on-site speeds, formatting and continuity with text and images.
Your customers are typically looking for specific information; they won't read entire pages and most people will skim through them quickly – clicking is faster than reading text. Therefore, organisation is important – a well-structured site that presents information in an orderly and organised way will be much more successful than one that appears disorganised and not intuitively arranged.
Well-written content is more likely to be read than anything that is poorly written, but it's also important to write headlines with care. You want them concise and attention-grabbing so people will continue reading the article or blog post instead of clicking away out of frustration from having lost their time on an uninteresting page. The content should also be fresh and relevant, containing new and current material such as updated product information, business hours, price changes and articles that will keep users engaged and active.
Search Engine Optimisation is the process that optimises your pages with the keywords and phrases that users search for – as well-optimised site will see it ranked highly in a Google search, bringing brand recognition and authority.
However, SEO is a highly specialised field and needs a large investment of time to learn, but it's worth it because it can provide great leverage to a small business. There are thousands of SEO professionals and content marketers out there who can help you save time and create a winning SEO strategy.
And this is where we can help.
If you need advice on preparing your website design for the second half of the year and beyond, our expert web designers are on hand to help. We are proud to have vast experience in offering eCommerce solutions that includes SEO as well as design quality responsive websites for all types of businesses. We can demonstrate how to get the maximum potential out of your website, which can only help to improve your business in the long term.
Why not get in touch with us today to learn more? Give us a call on 0838 050 2700 or send us an e-mail at firstname.lastname@example.org