Finding success in the world of the eCommerce can be difficult and confusing. However, Advansys has been building and designing eCommerce websites for over 20 years, so to give you a helping hand, here is a list of 4 tips for B2C eCommerce.
4 Tips For B2C eCommerce
- Place High Importance On Responsive Web Design
Did you know that 73% of consumers now use the internet on their mobile phones? This means that if your website isn't designed to be responsive, you could potentially miss out on sales.
Responsive web design means that the website will be able to adapt to the device that the user is using: a Smartphone, a tablet, a desktop computer or a laptop; with responsive web design, your website will have the adaptability needed to succeed in our current 21st century society.
Additionally, since the invention of the iPhone, the way people have consumed media has changed. With so many people using the internet on their mobile phones, having a responsive website is more important than ever. However, did you know that only 20% of companies have responsive websites? By creating a responsive B2C eCommerce website, you can provide your customers with a fantastic eCommerce experience, regardless of the device that they are using.
The talented team of developers at Advansys utilise fluid grids, flexible media and media queries in order to create fantastic responsive websites, helping to provide an optimum experience for the device that is being used to access your business' website.
If you would like to learn more about responsive eCommerce web design, visit our website or give our friendly and dedicated team a call on 0845 838 2700 and enquire about our web design services.
- Consider An Integration Service
In today's society, simply having an eCommerce presence isn't always enough. As such many businesses seek to integrate online marketplaces into their eCommerce CMS in order to give them a multi-channel solution.
With more than 15 million customers and more than 10 million products on offer at any one time, eBay is a fantastic platform for your eCommerce business. However, managing multiple eCommerce presences on different websites can be very time consuming; the solution, eBay integration services.
With an eBay integration service from Advansys, you can manage your products on both your eCommerce website and on eBay from the same CMS. This allows you to adjust and modify your business' online retail presence from a single centralised location. This includes actions such as stock and order processing, fulfilment, shipping and payments.
- Make Sure That Your Website Is Easy To Use
There are lots of tips for building a great eCommerce website, however it is very important that you place a very high importance on your user's user experience (sometimes referred to as UX).
If your website is difficult to use, slow to load or just confusing; it could seriously impact your sales. For example, did you know that in 2016 £2.6 billion was lost in revenue because customers found the checkout stage too difficult to use!?
This is just one of the many reasons why it can be very helpful to seek assistance of skilled professionals such as the talented team at Advansys to design and build your business' website. With our numerous years of experience our team can create a fantastic website for your business that places a high importance on the user's experience whilst they are using your B2C eCommerce website.
- Utilise Digital Marketing Services And / Or Techniques
There are numerous digital marketing services and techniques that could help to boost your sales on your eCommerce website.
One of the most well known types of digital marketing is Search Engine Optimisation (also known as SEO). SEO is a type of marketing that optimises your website with the aim of ranking higher in search engines such as Google, Yahoo and Bing.
With regards to SEO, Advansys can assist your business in two ways. Firstly we can provide you with a professional Search Engine Optimisation Service. With our professional SEO services, we utilise the best techniques and long-term strategies with an approach that constantly adapts to meet the latest search engine algorithms.
However, Search Engine Marketing isn't just about SEO, you can also utilise other marketing techniques too, such as Pay Per Click Advertising (Also known as PPC). With PPC advertising, you can place adverts in search engine results pages. An example of PPC advertising is Google Adwords which places advertisements at the top of Google search engine results pages.
PPC advertising isn't like other pieces of advertisement; this is because you only pay for advertisements when people click on your ad. Additionally, your advertisements rank depends on the quality of the advertisement. As such, if you're interested in getting the most out of a digital marketing campaign you might be interested in both a professional SEO service and a professional PPC management campaign from the skilled and dedicated Advansys team.
However, we also offer professional SEO and PPC training courses so that you can gain the skills you need to create your own campaign for your business. If you would like to learn more about SEO or PPC training courses, you do so by visiting our website and reading about the numerous marketing training courses that are available from Advansys. Alternatively, you could read this list of 5 reasons why you should attend a SEO training course.
Professional B2C eCommerce Services From Advansys
If you are interested in a professionally designed B2C eCommerce website from the skilled and talented Advansys team, or if you would like more information regarding the wide variety of eCommerce services that are available from us, please don't hesitate to give us a call on 0845 838 2700, our lines are open Monday to Friday 9am to 5:30pm. So if you have any questions, please give us a call; the friendly Advansys team will be happy to assist you with your enquiry.
If you would prefer to contact our team online, you can do so by sending us an email at firstname.lastname@example.org or by filling out our contact form and our team will respond as soon as possible.
We're also on social media; you can reach out to us by following us on Twitter, @advansysuk.