Utilising depth perception in eCommerce website design quite simply is the ability to create the illusion of 3D and depth in the otherwise flat, 2D world of the web. This brings a whole new dimension to your ecommerce website not only visually, but also interactively.
Creating A 3D Appearance On A 2D Platform
There are a few ways to get your ecommerce solution into the 3D revolution. Some are of course simpler than others. Below is a list of techniques that can be used to help you into the new dimension.
Shadows And Layering – This simple technique requires layering your ecommerce website in a constructive way so that it creates the illusion of 3D. Using shadows these layers can be made to seem like they are floating or stacked on one another. A good example is lots of sheets of paper placed on top of each other with a small gap between them. The shadows they make show the eye that it's 3D.
The real skill to this technique is organising each layer effectively so that there isn't a break in the shadow effects, which can cause confusion as to which layer is which destroying the 3D illusion.
Isometric 3D – This is a more obvious 3D effect and it requires the use of content that has been shaped in a 3D way. Imagine a card cut out of a person turned on a 45 degree angle and then a picture taken.
It's a 2D image but the cardboard cut out looks 3D. This is the same effect giving an isometric perspective to 2Dish shapes turning them at an angle and then giving them an isometric feel creates the illusion of 3D. Perfect for any new stylish ecommerce websites.
Prepare For The Future, With A 3D Website Design
Once the world of 3D monitors hit main stream this will open a whole new world of exciting 3D effects that can be used to capture and wow your audience. But until then these two effects will ensure that your ecommerce solutions stand out from the crowd.
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