Colour is an important element of website design and can make a huge impact on your ecommerce solution. Colour will impact your users on many levels, so is just as critical as having good images and layout. Once a visitor comes to your site you have around 8-10 seconds to visually appeal to the user, so getting this wrong could be a disaster.

Using Colour In Your Web Design

Since colour affects our feelings, perceptions, and interactions, you can use colors to make a user feel welcome, comfortable, relaxed, and secure once they have arrived at your site. This will ensure they buy and return again and again. This is the first in a series of blogs that will explain how to make good use of colour within your ecommerce website and make the most of your website design.

The following pointers will help you get a basic understanding of color and its effects, before choosing the colors of your website:

Warm Colours

Yellows | Oranges | Browns | Yellow-Greens | Orange-Reds

Warm colors have a tendency to be aggressive, dynamic, active and exciting, so it's best to apply them in small doses. They tend to work effectively as highlights or borders, rather than the major site colour.

Intermediary Colours

Purples | Greens

Intermediary colors can either be warm or cool, depending on the amount of red or yellow that they have in relation to the amount of blue in the colour. If the colour contains less blue, then it is leaning towards a warm hue, whilst a higher concentration of blue will move the colour more towards the cooler side of the spectrum.

Cool Colours

Blues | Greens | Pinks | Purples | Magentas

Cool colors tend to be soothing, calming colors and can be used in large amounts across your site design.

Neutral Colors

White | Black | Grey

Neutral colors are great for back-grounds and for enhancing the effect of warm colors.

By understanding how to use colour, you will result in a successful ecommerce design that will ensure visitors feel welcome, and return again and again.

Choose Advansys For Professional Site Design

If you want help and advice to build your ecommerce solution, contact the team at Advansys. If you already have a website, but want a website redesign, we can help optimize your current solution using various design tips and tricks. Advansys have a team of ecommerce specialists who can bring your dream alive, exactly the way you want it. Why not check out our portfolio and see what we have already done for so many businesses?

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