Held on the 3rd of December, Small Business Saturday is a great opportunity for small businesses to exceed sales expectations while recognising the impact that a good marketing strategy has throughout the year.
The UK's Small Business Saturday is a grassroots, non-commercial campaign which highlights the success of small businesses and encourages consumers to shop local. It also supports entrepreneurs by giving them an opportunity for increased exposure.
The campaign aims to have a more lasting impact on small businesses by outlining ways in which they can use digital marketing strategies. This way, the event will not only provide local capabilities for the business but also help it to connect internationally and nationally with an audience who shares similar interests as well.
Do you run your own small online business? As digital marketing experts here at Advansys, we’re going to give you some tips on how you can potentially take advantage of an increased number of visitors that Small Business Saturday may provide. So read on for our top tips!
How Your Business Can Take Advantage of Small Business Saturday
Do something special
Small Business Saturday is a big day, so you should do something special to mark the occasion and entice visitors to your website. Maybe think about offering special promotions or sale events? Publish intriguing articles or videos or images that are shareable on social media? Whatever you decide, just be sure to shout about it!
Offer special discounts and promotions
With it being December, customers will be browsing for the best deals anyway – so why not use Small Business Saturday to this end? Some great examples of promotions and deals you can offer, include:
- Discounts for mailing list sign-ups.
- Buy-one get-one-free deals.
- Raffles and giveaways.
- Future discounts.
Retool your social media
When the workload at your company increases, it can be difficult to maintain an active social media presence. But you should consider these platforms important for marketing purposes.
You should create a social media action plan at least two weeks beforehand. Decide which platforms you want to post on, what posts are best for each platform and why they'll be successful based on research from previous events.
You should continue to post at least twice a week leading up to the date, making sure that your posts contain all the relevant information about your Small Business Saturday event.
Look at your SEO strategy
The importance of search engine optimisation for a small business is unparalleled. With SEO, you can get more visibility and attract new customers who might find what they're looking for on your website. Without good SEO, you won’t be seen by your audience, holding you back from potentially making sales. As an increasing number of people turn to online shopping, it’s becoming vital for all businesses to have a good presence within a Google Search – and good SEO can help.
To improve your chances of showing up in local search results, you should focus on finding – and using – the right keywords for your business and location. These keywords can be used in blog posts with relevant content – you can use these posts to promote your products as well as your Small Business Saturday events too!
Advansys: Your one-stop-shop for online marketing
Being specialists in helping all kinds of businesses to achieve eCommerce solutions that will help to progress their presence online, we can say that it’s vitally important for any retailer to prepare themselves for the Christmas period. Whether you need help with advertising, marketing or even need a completely new website design, Advansys are here to help.
On our website, you will find many handy blogs and guides that can help your small business to improve its web output. We also have a podcast in which we talk to industry experts on how to improve online marketing! Check out the Back2Business Podcast show!
If you would like more information on how we can help to improve your website in time for Small Business Saturday and the Christmas shopping period after that, please don’t hesitate to contact our team on 0118 380 0201. Alternatively, you can send an e-mail to email@example.com and we’ll get in touch as soon as possible.
We’re always happy to help and can help you take your business in the right direction.
You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.
We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.
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